• cognitive science
• lakoff
• obama
• rhetoric

Ever since reading Lakoff's Don't Think of an Elephant, I've wondered whether he would ever see himself as a rhetorician. I'm hesitant to make the move of the disciplinary imperialist by claiming that everyone is "doing rhetoric" whether they know it or not. But Lakoff's political stuff so often reads like rhetorical analysis...and he NEVER uses the "r word." Here is Lakoff's pre-rhetorical (prhetorical...I like it) analysis of Obama's speech tonight to the joint session.

• Jim Brown's blog
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