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Call for Papers for the anthology Rhetorical Audiences: Reception- and Audience Studies of Rhetoric


Submitted by syntaxfactory on March 6, 2016 - 6:17pm


Call for Papers for the anthology Rhetorical Audiences: Reception- and Audience Studies of Rhetoric

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The rhetoric group at the Department of Information Science and Media Studies (University of Bergen) is looking for contributions to the book Rhetorical Audiences. Reception- and Audience Studies of Rhetoric. We are in dialogue with Palgrave Macmillan, planning to publish in the Rhetoric, Politics and Society Series. Among the contributors will be Robert Hariman/John Luis Lucaites, Richard Troye, and Jens E. Kjeldsen. At this point we are only asking for a short abstract of 200-250 words describing the theory, method and (expected) results of the paper. You must also add your contact information and your present position. When we have examined the abstracts we will send out notification for accept or rejection and a call for full papers.

Please send your abstract, contact information, and position to jens.kjeldsen@uib.no within March 18, 2016.

Call for abstract for the book Rhetorical audiences

Rhetorical audiences will be an edited anthology examining the reception of rhetoric and the rhetoric of reception. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of empirical rhetorical studies. Especially, the book aim to provide insight in the methods and thinking of rhetorical audience reception.With a few exceptions most rhetorical studies are speaker- or text focused. When rhetoricians actually discuss the audience, they are mostly concerned with audiences as theoretical or textual constructions. Only rarely does rhetorical research study the actual reception of rhetoric. However, in our time new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. The book Rhetorical Audiences is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, this book will provide more attention to empirical explorations of actual audiences and users.

In doing this, Rhetorical Audiences points out a new direction of research in rhetoric, and will work as a handbook for students and researchers seeking inspiration and methodology to perform audience-oriented rhetorical research.

The book will include a general introduction on rhetorical audience, user and reception research, followed by chapters that illustrate different methods applied on different kinds of genres and media. Among the methods are: focus groups, qualitative interviewing, ethnographic approaches, protocol analysis, media reception studies, experiments, and more. Featured genres and media could be: political television advertising, music, commercial print advertising, iconic press photographs, speeches, political print newspaper commentaries, Facebook posts, online newspaper commentaries, and more.

The book will present methods that are generally overlooked, but deserve more recognition in rhetorical research. The aim is to document and illustrate the benefits of audience research for rhetoricians and the benefits of rhetorical perspectives for research in communication, media and audience studies. Furthermore: On the one hand rhetorical research often focuses solely on the rhetorical text (seen in context); on the other hand, audience- and reception research often focus on solely on the audience. Rhetorical Audiences will connect text–context–reception by examining salient rhetorical traits of rhetorical utterances and texts seen in context, and relate this to different kinds of reception and/or audience use and negotiation.

Chapter content

Each chapter must deal with a specific method of research, and include:

1. An account of the theoretical (and historical) background of the research, including the benefits and the shortcomings of the method as well as an account of its relation to neighboring methods and types of studies.

2. An account of how to use this method when carrying out rhetorical studies

3. An account of the specific benefits for rhetorical studies when using this method

4. An account of how a rhetorical perspective may contribute to the method

5. A case study-example illustrating the use of the method.

Formal guidelines for each chapter will be:

Abstract: Provide and abstract of 200-250 words describing the theory, method and results of the paper. Please mail your abstract, contact information, and position to jens.kjeldsen@uib.no within March 18, 2016.

Keywords: Provide 5-7 keywords

Length: 9000 words including references and notes

Style and form of address: The chapters will be research contributions aimed at researchers, but should also address students in an understandable way.

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