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Plain Language and Ethical Action: A Dialogic Approach to Technical Content in the Twenty-First Century by Russell Willerton

Submitted by syntaxfactory on July 12, 2015 - 5:30pm

Mackiewicz, Jo [ENGL]

Dear colleagues,

I am writing to announce the publication of the third book in the ATTW Book Series in Technical and Professional Communication: Plain Language and Ethical Action: A Dialogic Approach to Technical Content in the Twenty-First Century by Russell Willerton, Boise State University.

You can order it directly from Routledge here:

Or, you can order it from

Here’s an overview:

Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences’ needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand.

This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain-language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.

If you would like to review the book for a journal, please contact me at

Jo Mackiewicz,
Editor, ATTW Book Series in Technical and Professional Communication
Iowa State University

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